The collected thoughts of Blackbridge Communications
» | November 29, 2011
Eurozone crisis. The buzzword of November 2011, undeniably. The EU has been stuck in a crisis for months and most commentators have analysed the EU’s woes from a strictly economic angle. While the economic angle is the most obvious, I believe it’s worthwhile drawing communications lessons too…
» | October 19, 2011
Of late, I have been reading a lot of articles and blog posts predicting the end of the press release. Broadly speaking these articles fell under two categories. Rather disappointingly, the first category uses the “death of the press release?” [...]
» | August 8, 2011
Arguably, social media initially spread as an output tool, a way to share one’s thoughts. As social media leaped from the personal sphere to the business sphere, however, it also became an incredibly powerful tool for monitoring and reputation management. [...]