The collected thoughts of Blackbridge Communications
» | November 22, 2011
The holidays are, indeed, coming. Or so I’m told, whenever I’m hit with an ad-break, a mail-shot or an MPU. The endless feeding frenzy of notably-premature festive marketing has been unleashed for all to behold. Tell me this: When is [...]
» | October 13, 2011
Here’s a question for you – What’s happened to the confidence brands use to have in their marketing and design teams? Has it disappeared alongside our confidence in leaders, banks and that bloke that looks after Blackberry’s servers in Slough? [...]
» | August 8, 2011
It’s funny how the branding business loves to cloak itself in the fashion of other trades. You always get the feeling it’s uncomfortable in its own skin. The grass is always greener. For starters, the advertising era brought us creatives [...]